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Editorial: Consumer behavior and retailing
Hardesty, David M.; Bearden, William O. - In: Journal of retailing 85 (2009) 3, pp. 239-244
Persistent link: https://www.econbiz.de/10003892338
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Special issue: Consumer behavior and retailing
Bearden, William O. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003892401
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Drivers of international e-tail performance : the complexities of orientations and resources
Colton, Deborah A.; Roth, Martin S.; Bearden, William O. - In: Journal of international marketing 18 (2010) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10003960779
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Zero based budgeting and retail management
Bearden, William O.; Weaver, K. Mark - In: Retail control 46 (1978) 2, pp. 18-27
Persistent link: https://www.econbiz.de/10001881887
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Special issue research perspectives on retail pricing
Bearden, William O. (contributor) - In: Journal of retailing 74,3 : Special issue (1998)
Persistent link: https://www.econbiz.de/10004394843