Editorial: Consumer behavior and retailing
Alternative title: | Consumer behavior and retailing |
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Year of publication: |
2009
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Authors: | Hardesty, David M. ; Bearden, William O. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 3, p. 239-244
|
Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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