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Einzelhandel
Brand loyalty
994
Markentreue
879
Consumer behaviour
835
Konsumentenverhalten
833
Brand management
734
Markenführung
733
Beziehungsmarketing
688
Relationship marketing
688
Markenimage
565
Brand image
564
Markenartikel
551
Brand
538
brand loyalty
338
logit
275
Customer satisfaction
210
Logit
206
Kundenzufriedenheit
205
Social Web
165
Social web
165
Internet marketing
129
Online-Marketing
128
Vertrauen
111
Confidence
110
Emotion
77
Brand Loyalty
74
Kundenbindung
72
Theorie
69
Theory
66
probit
63
Customer retention
59
Service quality
58
Logit-Modell
57
Dienstleistungsqualität
54
Logit model
54
India
48
Deutschland
47
Marketing management
47
USA
47
Marketingmanagement
46
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Undetermined
31
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3
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42
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5
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40
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2
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2
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2
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1
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English
46
German
1
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Fang, Shih Chieh
2
Huang, Chao-Chin
2
Huang, Shyh-Ming
2
Martos-Partal, Mercedes
2
Nacif, Roberta C.
2
Oubiña, Javier
2
Rubio Benito, Natalia
2
Abhishek
1
Adusei, Charles
1
Ajay Singh
1
Al-Nabhani, Khalid
1
Ansari, Shiveen
1
Assarzadegan, Parisa
1
Awunyo-Vitor, Dadson
1
Behl, Abhishek
1
Blair, Edward A.
1
Burmann, Christoph
1
Byun, Kyung-Ah
1
Cardinali, Silvio
1
Castaldo, Sandro
1
Chamola, Pankaj
1
Chhabra, Sakhhi
1
Choi, Tsan-Ming
1
Dai, Ying
1
Dass, Mayukh
1
Daunfeldt, Sven-Olov
1
Dawes, John
1
Del Giudice, Manlio
1
Deng, Xiaoyan
1
Duffy, Katherine
1
Dugar, Anurag
1
Duhan, Dale F.
1
Dunn, Alison
1
Echambadi, Raj
1
Elms, Jonathan
1
Fang, Shyh-Rong
1
Fatma, Mobin
1
Fudurić, Morana
1
Geuens, Maggie
1
Gilal, Faheem Gul
1
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Springer Fachmedien Wiesbaden
1
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Journal of retailing and consumer services
8
Journal of business research : JBR
3
International journal of retail and distribution management
2
Psychology & marketing
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australian journal of management
1
Business research quarterly : BRQ
1
Corporate reputation review
1
European journal of operational research : EJOR
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Global business review
1
Global challenges in responsible business
1
Innovatives Markenmanagement
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business excellence : IJBEX
1
International journal of electronic marketing and retailing : IJEMR
1
International marketing review
1
Journal of business-to-business marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service management
1
Kundenmanagement & Electronic Commerce
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Modern economy
1
Nepalese journal of finance : a publication of Uniglobe College
1
Research
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The rise of breweries and distilleries in the United States
1
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
1
Working paper series / The City University Business School
1
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ECONIS (ZBW)
47
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1
A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan
;
Kahn, Barbara E.
;
Unnava, Hanumantha Rao
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
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2
Modelling situational factors in variety seeking behaviour : a conceptual approach
Nanarpuzha, Rajesh
;
Abhishek
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 378-393
Persistent link: https://www.econbiz.de/10011665099
Saved in:
3
Customer satisfaction, loyalty and switching intent in retail service settings
Kamble, Aakash
;
Walvekar, Shubhangi
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 389-405
Persistent link: https://www.econbiz.de/10012168816
Saved in:
4
Extending variety seeking to multi-sided platforms : impact of new retailer listing
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Malthouse, Edward C.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433840
Saved in:
5
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
6
Key drivers of brand loyalty among Malaysian shoppers : evidence from a Japanese fashion retailer
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Yapp, Emily H. T.
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
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7
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
Saved in:
8
Determinants of stock-out in retail shops in Ghana : evidence from Kumasi metropolis
Adusei, Charles
;
Awunyo-Vitor, Dadson
- In:
Modern economy
5
(
2014
)
13
,
pp. 1240-1252
Persistent link: https://www.econbiz.de/10011285542
Saved in:
9
A comparison of brand loyalty and store loyalty
Lamb, T. J.
;
Goodhardt, G. J.
-
1988
Persistent link: https://www.econbiz.de/10000131907
Saved in:
10
Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011980068
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