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~subject:"Einzelhandel"
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Einzelhandel
Brand management
17,664
Lieferantenmanagement
17,503
Supplier relationship management
17,460
Markenführung
17,250
Brand image
11,164
Markenimage
11,050
Consumer behaviour
9,924
Konsumentenverhalten
9,824
Markenartikel
5,692
Brand
5,686
Lieferkette
5,356
Supply chain
5,356
Beziehungsmarketing
5,044
Relationship marketing
5,044
Theorie
4,027
Theory
4,010
Deutschland
3,121
Germany
3,014
Markenpolitik
2,208
Social Web
2,144
Social web
2,141
Marketingmanagement
2,007
Marketing management
1,990
Online-Marketing
1,914
Internet marketing
1,887
USA
1,739
United States
1,718
Unternehmensnetzwerk
1,648
Business network
1,646
Business-to-business marketing
1,643
B-to-B-Marketing
1,638
Electronic Commerce
1,527
Werbewirkung
1,488
E-commerce
1,482
Advertising effects
1,475
Unternehmenskooperation
1,439
Customer satisfaction
1,387
Inter-firm cooperation
1,376
Kundenzufriedenheit
1,370
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218
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Graue Literatur
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34
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Konferenzbeitrag
25
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22
Sammelwerk
22
Aufsatzsammlung
15
Konferenzschrift
9
Bibliografie enthalten
6
Bibliography included
6
Case study
6
Fallstudie
6
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5
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3
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2
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1
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English
1,272
German
69
French
4
Polish
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Russian
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Undetermined
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Romanian
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Swoboda, Bernhard
16
Gázquez-Abad, Juan Carlos
15
Martínez-López, Francisco J.
13
Schlippenbach, Vanessa von
11
Wey, Christian
11
Chambolle, Claire
10
Gil Saura, Irene
10
Inderst, Roman
9
Zentes, Joachim
9
Ailawadi, Kusum L.
8
Burt, Steven
8
Kind, Hans Jarle
8
Schramm-Klein, Hanna
8
Dekimpe, Marnik G.
7
Diallo, Mbaye Fall
7
Foros, Øystein
7
Geyskens, Inge
7
Chen, Ying-Ju
6
Das, Gopal
6
Lévy Mangin, Jean-Pierre
6
Morschett, Dirk
6
Sethi, Suresh P.
6
Arruñada, Benito
5
Calvo-Porral, Cristina
5
Chen, Jing
5
Choi, Tsan-Ming
5
Gielens, Katrijn
5
Gómez-Suárez, Mónica
5
Kurtuluş, Mümin
5
Matsushima, Noriaki
5
Pennemann, Karin
5
Perrey, Jesko
5
Richards, Timothy J.
5
Shaffer, Greg Eric
5
Sternquist, Brenda J.
5
Yagüe Guillén, María Jésus
5
Zettelmeyer, Florian
5
Zhang, Jianxiong
5
Zielke, Stephan
5
Allain, Marie-Laure
4
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Springer Fachmedien Wiesbaden
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
De Gruyter Oldenbourg
1
Dobson Consulting <Nottingham>
1
Eurohandelsinstitut
1
Europäische Kommission / Generaldirektion Wettbewerb
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
OECD / Committee on Information, Computer and Communications Policy / Working Party on the Information Economy
1
Organisation for Economic Co-operation and Development
1
Retail Research Society
1
Springer International Publishing
1
University of Dundee / Department of Economic Studies
1
Universität Duisburg <1980-2002>
1
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Published in...
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Journal of retailing and consumer services
96
International journal of production economics
43
Journal of retailing
36
European journal of operational research : EJOR
34
International journal of retail & distribution management
32
The international review of retail, distribution and consumer research
32
Journal of business research : JBR
31
The journal of product & brand management
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
SpringerLink / Bücher
15
The journal of brand management : an international journal
14
Transportation research / E : an international journal
14
International journal of retail and distribution management
12
Omega : the international journal of management science
12
Springer Proceedings in Business and Economics
12
European journal of marketing : EJM
9
International journal of industrial organization
9
Journal of the Academy of Marketing Science
9
Production and operations management : an international journal of the Production and Operations Management Society
9
Manufacturing & service operations management : M & SOM
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Australasian marketing journal
7
Cogent business & management
7
DICE discussion paper
7
Gabler Edition Wissenschaft
7
International journal of production research
7
Asia Pacific journal of marketing and logistics
6
International marketing review
6
Journal of marketing
6
Journal of marketing channels : ... distribution systems, strategy, and management
6
Journal of marketing theory and practice
6
Review of industrial organization : RIO
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Discussion paper / Centre for Economic Policy Research
5
Discussion papers / Deutsches Institut für Wirtschaftsforschung
5
European review of agricultural economics : ERAE
5
International journal of business excellence
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of fashion marketing and management
5
Journal of food products marketing
5
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Source
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ECONIS (ZBW)
1,345
USB Cologne (EcoSocSci)
9
EconStor
1
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1
Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark
;
Hunt, James M.
- In:
Journal of food products marketing
20
(
2014
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
Saved in:
2
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
3
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
4
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
5
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
6
Increasing customer purchase intention through product return policies : the pivotal impacts of retailer brand familiarity and product categories
Jeng, Shih-Ping
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 182-189
Persistent link: https://www.econbiz.de/10011747783
Saved in:
7
Is relationship marketing investments-customer gratitude-customer loyalty linkage influenced by contextual and individual moderators? : an emerging economy perspective
Mittal, Saurabh
;
Maity, Moutusy
- In:
Journal of Indian business research
14
(
2022
)
4
,
pp. 492-519
Persistent link: https://www.econbiz.de/10013537571
Saved in:
8
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
9
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Thaweephan Leingpibul
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
10
Ethical sourcing : choice of sourcing strategies and impact on performance of the firm in German retailing
Bastian, Jonas
;
Zentes, Joachim
- In:
European retail research
25
(
2011
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10009154099
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