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We study the effects of merger on firm entry, product variety and prices in the retail craft beer market in California … a counterfactual merger where a large brewery acquires multiple craft breweries. In most markets, we find that new firms …
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method to study merger effects on firm entry and product variety in the retail craft beer market in California. We simulate … an acquisition of multiple craft breweries by a large brewery and find that the acquisition would induce firm entry and …
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