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Einzelhandel
United Kingdom
11
Großbritannien
7
KMU
5
SME
5
Consumer behaviour
4
Marketing
4
Retail trade
4
Internal marketing
3
International marketing
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China
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Chinese high-tech private enterprises
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Customer orientation
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Dienstleistungsqualität
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Empowerment
2
Entrepreneurial learning
2
Entrepreneurial preparedness
2
Entrepreneurship
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2
HR marketing
2
Handelsmanagement
2
High technology
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Internes Marketing
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Marketing management
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Marketingmanagement
2
Personalmarketing
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Qualitative case study
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Relationship marketing
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Retail management
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Services marketing
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Shopping centres
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Strategic management
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Strategisches Management
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Rafiq, Mohammed
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Varley, Rosemary
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Baron, Steve
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Cassidy, Kim
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Lu, Xiaoming
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Journal of marketing management : MM
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ECONIS (ZBW)
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How customer "learn" to work for retailers
Cassidy, Kim
;
Baron, Steve
;
Lu, Xiaoming
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190
Saved in:
2
Principles of retail management
Varley, Rosemary
;
Rafiq, Mohammed
-
2004
Persistent link: https://www.econbiz.de/10001669966
Saved in:
3
Principles of retailing
Varley, Rosemary
;
Rafiq, Mohammed
-
2014
-
2nd ed.
Persistent link: https://www.econbiz.de/10010216956
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