How customer "learn" to work for retailers
Kim Cassidy (aka Harris); Steve Baron; Xiaoming Lu
| Year of publication: |
2015
|
|---|---|
| Authors: | Cassidy, Kim ; Baron, Steve ; Lu, Xiaoming |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 17/18, p. 1747-1772
|
| Subject: | customer participation | self-service | technology | factor analysis | co-creation | learning style | Konsumentenverhalten | Consumer behaviour | Selbstbedienung | Self-service | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Lernende Organisation | Learning organization | Lernprozess | Learning process |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011406190