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~subject:"Einzelhandel"
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Einzelhandel
Brand management
17,530
Markenführung
17,116
Werbung
13,801
Consumer behaviour
11,483
Konsumentenverhalten
11,348
Advertising
11,271
Marketing
7,558
Markenimage
7,383
Brand image
7,259
Deutschland
6,126
Markenartikel
5,705
Brand
5,512
Germany
4,744
Werbewirkung
4,721
Theorie
4,623
Advertising effects
4,593
Theory
4,561
Beziehungsmarketing
4,016
Relationship marketing
4,008
Online-Marketing
3,940
Marketingmanagement
3,889
Internet marketing
3,834
Marketing management
3,457
Social Web
2,683
Social web
2,680
Markenpolitik
2,361
USA
2,073
Electronic Commerce
2,022
United States
1,749
Verbraucherverhalten
1,677
Unternehmen
1,642
Kundenmanagement
1,498
Marktforschung
1,446
Internet
1,427
advertising
1,403
Internationales Marketing
1,358
Strategisches Management
1,356
Öffentlichkeitsarbeit
1,253
Künstler
1,156
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Undetermined
450
Free
123
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Article
624
Book / Working Paper
556
Journal
5
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Article in journal
567
Aufsatz in Zeitschrift
567
Hochschulschrift
135
Thesis
102
Aufsatz im Buch
52
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52
Graue Literatur
52
Non-commercial literature
52
Collection of articles of several authors
37
Sammelwerk
37
Aufsatzsammlung
32
Dissertation u.a. Prüfungsschriften
26
Case study
23
Fallstudie
23
Arbeitspapier
21
Working Paper
21
Bibliografie enthalten
18
Bibliography included
18
Conference paper
18
Konferenzbeitrag
18
Konferenzschrift
16
Lehrbuch
9
Textbook
8
Fallstudiensammlung
7
Conference proceedings
6
Collection of articles written by one author
4
Sammlung
4
Reprint
3
Amtsdruckschrift
2
Festschrift
2
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2
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2
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2
Guidebook
2
Market information
2
Marktinformation
2
Ratgeber
2
Advisory report
1
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1
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1
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English
889
German
270
Undetermined
22
Polish
3
French
2
Dutch
1
Spanish
1
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Gázquez-Abad, Juan Carlos
15
Schramm-Klein, Hanna
15
Martínez-López, Francisco J.
14
Morschett, Dirk
14
Swoboda, Bernhard
13
Zentes, Joachim
10
Ailawadi, Kusum L.
9
Ahlert, Dieter
7
Burt, Steven
7
Heinemann, Gerrit
7
Karray, Salma
7
Dekimpe, Marnik G.
6
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Möhlenbruch, Dirk
6
Riekhof, Hans-Christian
6
Ritschel, Falk
6
Calvo-Porral, Cristina
5
Gómez-Suárez, Mónica
5
Martín Herrán, Guiomar
5
Pennemann, Karin
5
Perrey, Jesko
5
Sethi, Suresh
5
Steenkamp, Jan-Benedict E. M.
5
Warnaby, Gary
5
Zaccour, Georges
5
Zielke, Stephan
5
Alexander, Nicholas
4
Anselmsson, Johan
4
Boslau, Madlen
4
Cliquet, Gérard
4
Das, Gopal
4
Dennis, Charles
4
Diller, Hermann
4
Geyskens, Inge
4
He, Xiuli
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Kenning, Peter
4
Krafft, Manfred
4
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Springer Fachmedien Wiesbaden
14
National Bureau of Economic Research
2
A. C. Nielsen Company <Schaumburg, Ill.>
1
American Marketing Association
1
Axel Springer AG / Marketing Anzeigen
1
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Berufsbildungsforum <1996, Nonnweiler>
1
Bremer Handelssymposium <1997, Bremen>
1
British Shops and Stores Association
1
Congress-Centrum <Bremen>
1
De Gruyter Oldenbourg
1
Deutsches Handelsinstitut
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dgroup
1
ECE-Projektmanagement GmbH
1
Gesellschaft zur Förderung der Berufsbildung im Handel und der Europäischen Handelsforschung
1
Guru Gobind Singh Indraprastha University <Delhi>
1
Harvard Graduate School of Business Administration
1
Institut für Handelsforschung <Köln>
1
Institut für Marketing und Handel <Sankt Gallen> / Gottlieb-Duttweiler-Lehrstuhl für Internationales Handelsmanagement
1
Institut für Markt-Umwelt-Gesellschaft
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
New York University / Institute of Retail Management
1
Peter Lang GmbH
1
RWTH Aachen
1
Retail Research Society
1
Seminar on Retailing Research: The Changing Retail Scene: Opportunities, Threats and Innovation <1997, Madrid>
1
Springer International Publishing
1
Technische Universität Braunschweig
1
The Nielsen Company (Germany)
1
Universität Duisburg <1980-2002>
1
Universität Osnabrück
1
Verband der Geographen an Deutschen Hochschulen
1
Verband der Geographen an Deutschen Hochschulen / Arbeitskreis Geographische Handelsforschung
1
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Published in...
All
Journal of retailing and consumer services
77
SpringerLink / Bücher
47
Journal of retailing
32
Journal of business research : JBR
28
International journal of retail & distribution management
23
The international review of retail, distribution and consumer research
22
The journal of brand management : an international journal
14
European journal of operational research : EJOR
13
Gabler Edition Wissenschaft
13
The journal of product & brand management
12
Springer Proceedings in Business and Economics
11
Research
10
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Springer eBook Collection / Business and Management
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
International journal of production economics
6
Springer eBook Collection
6
Springer eBook Collection / Business and Economics
6
Asia Pacific journal of marketing and logistics
5
Gabler Research
5
History of retailing and consumption
5
International marketing review
5
Journal of food products marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
4
Australasian marketing journal
4
Europäische Hochschulschriften / 5
4
Handel und Internationales Marketing / Retailing and International Marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Interaktives Marketing
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of production research
4
Journal of fashion marketing and management
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Reihe: Kundenorientierte Unternehmensführung
4
Schriften zur Handelsforschung
4
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Source
All
ECONIS (ZBW)
1,073
USB Cologne (EcoSocSci)
111
USB Cologne (business full texts)
1
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1
Trends im Handel
2000
Persistent link: https://www.econbiz.de/10001442006
Saved in:
2
Role of
advertising
and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
3
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
4
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
5
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
6
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and
advertising
decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
7
Interplays between manufacturer
advertising
and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
8
The amplifying effect of branded queries on
advertising
in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
9
When retailers and manufacturers advertise together : examining the effect of co-operative
advertising
on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
10
The effect of perceived
advertising
effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
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