Narrow search
Showing 1 - 10 of 17,845
Cover Image
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Cover Image
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Cover Image
Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi; Dangi, Hamendra Kumar - In: International journal of Indian culture and business … 16 (2018) 2, pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
Cover Image
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver; Geyskens, Inge; Dekimpe, … - In: Journal of marketing research 57 (2020) 4, pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Cover Image
How to brand your private labels
Geyskens, Inge; Keller, Kristopher Oliver; Dekimpe, … - In: Business horizons 61 (2018) 3, pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Cover Image
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.; Priyadharshini, K. - In: International journal of retail & distribution management 45 (2017) 6, pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Cover Image
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora; Juntunen, Mari - In: The journal of product & brand management 32 (2023) 7, pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Cover Image
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: Business research quarterly : BRQ 18 (2015) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Cover Image
Measuring national brands' equity over store brands
Sethuraman, Raj - In: Review of marketing science 1 (2003) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Cover Image
Store brand strength
Tyagi, Rajeev K. - In: Review of marketing science 4 (2006) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10003888209