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~subject:"Einzelhandel"
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Einzelhandel
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Esteban-Bravo, Mercedes
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Vidal-Sanz, Jose M.
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ECONIS (ZBW)
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Do business density and variety determine retail performance?
Esteban-Bravo, Mercedes
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003398027
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2
Can retail sales volatility be curbed through marketing actions?
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 232-253
Persistent link: https://www.econbiz.de/10011672597
Saved in:
3
Can we curb retail sales volatility through marketing mix actions?
Esteban-Bravo, Mercedes
;
Yildirim, Gökhan
;
Vidal-Sanz, …
-
2011
Persistent link: https://www.econbiz.de/10009686903
Saved in:
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