Licensing radical product innovations to speed up the diffusion
Vardan Avagyan; Mercedes Esteban-Bravo; Jose M. Vidal-Sanz
| Year of publication: |
2014
|
|---|---|
| Authors: | Avagyan, Vardan ; Esteban-Bravo, Mercedes ; Vidal-Sanz, Jose M. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 239.2014, 2 (1.12.), p. 542-555
|
| Subject: | OR in marketing | Differential games | Optimal control | Produktentwicklung | New product development | Innovation | Innovationsdiffusion | Innovation diffusion | Lizenz | Licence | Spieltheorie | Game theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407804