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Vertical Alliances between Retail and Manufacturer

Swoboda, Bernhard - 2013

While vertical firms dominate the fashion markets worldwide since years, only little research is done on vertical alliances between non-vertical retailer and manufacturing companies in this sector. These paper analyses vertical alliances from the perspective of 98 traditional fashion retailers...

Persistent link: https://www.econbiz.de/10013078247

What influences decision making in online purchasing of books in generation X and Y?

Meštrović, Ines Sosa; Knežević, Blaženka; Falat, … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 367-375

Electronic commerce in B2C area is developing rapidly in Europe in last decade and it became respective proportion in retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important product category. On the other hand, consumer...

Persistent link: https://www.econbiz.de/10012227605

The transformation of digital innovative services in retail trade due to the COVID-19 pandemic : a systematic review

Mardosaite, Vaida; Jasinskas, Edmundas; Romeika, Giedrius - In: Amfiteatru economic : an economic and business research … 26 (2024) 67, pp. 885-902

Retailers should prioritise technological innovations, adapt their business models, manage their distribution channels effectively, and strengthen their customer-centric strategies. Additionally, it is crucial to note that while smart retail is gaining prominence in the sector, challenges such...

Persistent link: https://www.econbiz.de/10015077550

Consumer Buying Behavior : Changing Shopping Patterns

G, Raghu - 2013

develop innovative retail solutions. Thus this study helps in formulating new strategies for effective marketing of fruits and …

Persistent link: https://www.econbiz.de/10013075989

The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

Butkouskaya, Vera; Oyner, Olga; Kazakov, Sergey - In: Journal of economics, finance & administrative science 28 (2023) 56, pp. 319-334

Purpose This study reviewed three customer-perceived components of integrated marketing communications (IMCs …. Research limitations/implications The study contributes to the marketing communications theory by defining three components of … retail service. Originality/value The shift toward omnichannel marketing requires a broader perspective on communication …

Persistent link: https://www.econbiz.de/10014506791

Market Orientation : A Case Study and a Theoretical Proposition in Brazilian Retailing

Sobrinho, Zaki Akel; Toledo, Geraldo Luciano - 2003

stores and 2700 employees operating which has been operating for 42 years in furniture and electronics sales. As a result of …

Persistent link: https://www.econbiz.de/10014035199

What matters to store Brand Equity? : an approach to Spanish large retailing in a downturn context

Calvo-Porral, Cristina; Martínez Fernández, Valentín … - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146

Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest. In this context, our study aims to analyze which variables have a relevant...

Persistent link: https://www.econbiz.de/10011957434

Effect of Demographic Factors on the Purchase of Private Label Brands of Food Products from Organized Retail Stores in Chandigarh

Mehra, Rajneesh - 2016

Organized retail industry in its present form is not very old and has a very small share in the overall retail market in India. Consequently the industry of private label branded products is evolving. Majority of the organized retail firms are still offering products under national and local...

Persistent link: https://www.econbiz.de/10014126689

An Empirical Study on the Effect of in Stores Display on Women's Shopping Behaviour in Apparels Segment

Bilala, Bhavika - 2017

Purpose - The purpose of this study is to investigate the effects of store displays on shopping behavior among female consumers to provide insights that a manager can use to encourage purchase behavior.Design/methodology/approach - The data in this research is collected from 200 women...

Persistent link: https://www.econbiz.de/10012958067

Private Label Pricing of Online Retailers : The Case of Walmart's Great Value

Etumnu, Chinonso - 2022

Through private labels, retailers typically provide their customers access to products that are cheaper than national brands. But how large (if any) are the discounts the shoppers receive for private labels relative to national brands in online grocery markets? Using the case of Walmart’s...

Persistent link: https://www.econbiz.de/10014030269

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