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~subject:"Einzelhandel"
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Einzelhandel
Media industries
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Ots, Mart
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Nyilasy, Gergely
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European journal of marketing : EJM
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JIBS dissertation series / Jönköping International Business School
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ECONIS (ZBW)
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Understanding value formation : a study of marketing communications practices at the food retailer ICA
Ots, Mart
-
2010
Persistent link: https://www.econbiz.de/10003962071
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Just doing it : theorising integrated marketing communications (IMC) practices
Ots, Mart
;
Nyilasy, Gergely
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011698211
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