Just doing it : theorising integrated marketing communications (IMC) practices
Year of publication: |
2017
|
---|---|
Authors: | Ots, Mart ; Nyilasy, Gergely |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 3, p. 490-510
|
Subject: | Organizational behaviour | Practice | Integrated marketing communications | Practice theory | Marketing planning | Retail marketing | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Kommunikation | Communication | Handelsmarketing |
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