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Retaining consumer engagement in online retail brand communities

Wong, Amy; Chung, Seh Woong - In: International journal of retail and distribution management 51 (2023) 8, pp. 1010-1026

Persistent link: https://www.econbiz.de/10014334350

Web analytics applications, opportunities and challenges to online retail in India

Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of services and operations … 41 (2022) 4, pp. 463-485

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What makes the Indian youths to engage with online retail brands : an empirical study

Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529

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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2022

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Persistent link: https://www.econbiz.de/10013203512

Advances in National Brand and Private Label Marketing : 10th International Conference, 2023

Gázquez-Abad, Juan Carlos (ed.); … - International Conference on Advances in National Brand … - 2023

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand...

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Is it worth investing in an online fashion pop-up store?

Roozen, Irene T. M.; Raedts, Mariet; Schwolle, Muriel - In: Journal of global fashion marketing : JGfM 14 (2023) 3, pp. 279-293

Persistent link: https://www.econbiz.de/10014291563

Social networking atmosphere and online retailing

Park, Min Sook; Shin, Jong-kuk; Ju, Yong - In: Journal of global scholars of marketing science : … 24 (2014) 1, pp. 89-107

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Examining online channel selection behaviour among social media shoppers : a PLS analysis

Sajad Rezaei; Wan Khairuzzaman Wan Ismail - In: International journal of electronic marketing and … 6 (2014) 1, pp. 28-51

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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140

Persistent link: https://www.econbiz.de/10012484043

Creating effective online customer experiences

Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119

Persistent link: https://www.econbiz.de/10012175912

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