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Integrating embeddedness with dynamic capabilities in the internationalisation of fashion retailers

Frasquet Deltoro, Marta; Dawson, John A.; Calderón, Haydeé - In: International business review : the official journal of … 27 (2018) 4, pp. 904-914

Persistent link: https://www.econbiz.de/10011906816

The virtuous cycle of trust : unveiling clues to successful innovation in the Fast Moving Consumer Goods industry

Derqui, Belén; Fayos, Teresa; Occhiocupo, Nicoletta - In: European journal of innovation management 25 (2022) 6, pp. 1036-1056

Persistent link: https://www.econbiz.de/10014231258

Determinants of website traffic : the case of European fashion apparel retailers

Mollá Descals, Alejandro; Frasquet Deltoro, Marta; … - In: The international review of retail, distribution and … 24 (2014) 4, pp. 411-430

Persistent link: https://www.econbiz.de/10010384762

Post-entry internationalisation activity of retailers : an assessment of dynamic capabilities

Frasquet Deltoro, Marta; Dawson, John A.; Mollá … - In: Management decision : MD 51 (2013) 7, pp. 1510-1527

Purpose: The purpose of this paper is to propose a framework, based on empirical research, to explain the strategic processes of post-entry development in international retailing through consideration of the dynamic capabilities attributable to retailers. Design/methodology/approach: Case study...

Persistent link: https://www.econbiz.de/10009789044

The role of the brand in driving online loyalty for multichannel retailers

Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502

Persistent link: https://www.econbiz.de/10011534118

Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale

Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: The journal of brand management : an international journal 28 (2021) 4, pp. 388-401

Persistent link: https://www.econbiz.de/10012550324

Do channel integration efforts pay-off in terms of online and offline customer loyalty?

Frasquet Deltoro, Marta; Miquel, Maria-José - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 859-873

Persistent link: https://www.econbiz.de/10011775727

Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment

Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625

Persistent link: https://www.econbiz.de/10011747850

Online channel adoption in supermarket retailing

Frasquet Deltoro, Marta; Ieva, Marco; Ziliani, Cristina - In: Journal of retailing and consumer services 59 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012433770

Understanding complaint channel usage in multichannel retailing

Frasquet Deltoro, Marta; Ieva, Marco; Ziliani, Cristina - In: Journal of retailing and consumer services 47 (2019), pp. 94-103

Persistent link: https://www.econbiz.de/10011995526