Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Year of publication: |
2021
|
---|---|
Authors: | Frasquet Deltoro, Marta ; Mollá Descals, Alejandro ; Miquel-Romero, Maria-Jose |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 4, p. 388-401
|
Subject: | Retailer brand experience | Omnichannel | Scale development | Loyalty | Satisfaction | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Multikanalvertrieb | Multichannel strategy | Markenimage | Brand image | Markenartikel | Brand |
-
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta, (2023)
-
Yin, Chin-Ching, (2022)
-
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting, (2024)
- More ...
-
The role of the store in managing postpurchase complaints for omnichannel shoppers
Miquel-Romero, Maria-Jose, (2020)
-
Chimborazo-Azogue, Luis Edwin, (2022)
-
Consumer motivations for click-and-collect and home delivery in online shopping
Miquel-Romero, Maria-Jose, (2018)
- More ...