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~subject:"Einzelhandel"
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Einzelhandel
Advertising
73
Werbung
69
Konsumentenverhalten
59
Consumer behaviour
58
Advertising effects
44
Werbewirkung
44
Meta-analysis
37
Meta-Analyse
34
Marktforschung
19
Theorie
18
Deutschland
17
Germany
16
Market research
16
Theory
15
Betriebswirtschaftslehre
14
Bibliometrie
14
Bibliometrics
13
Marketingmanagement
13
Beziehungsmarketing
12
Business economics
12
Markenimage
12
Marketing
12
Marketing management
12
Relationship marketing
12
Empirical method
11
Empirische Methode
11
Brand image
10
Creativity
10
Gender
10
Geschlecht
10
Brand management
9
Humor
9
Kreativität
9
Markenführung
9
Retail trade
9
Advertising media
8
Brand
8
Internet marketing
8
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8
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8
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1
Graue Literatur
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English
9
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Rosengren, Sara
8
Hernant, Mikael
2
Blom, Angelica
1
Bondesson, Niklas
1
Campbell, Colin L.
1
Colliander, Jonas
1
Demsar, Vlad
1
Eisend, Martin
1
Grewal, Dhruv
1
Hagberg, Johan
1
Hagström, Marcus
1
Lange, Frederik
1
Liljedal, Karina T.
1
Modig, Erik
1
Okazaki, Shintaro
1
Perzon, Jennie
1
Plangger, Kirk
1
Roggeveen, Anne L.
1
Ruyter, Ko de
1
Sands, Sean
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Journal of retailing and consumer services
4
Journal of marketing education : JME
1
Journal of retailing
1
SSE working paper series in business administration
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
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ECONIS (ZBW)
9
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1
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
2
Ad creativity in a negative context : how a thanking message frame enhances purchase intention in times of crisis
Demsar, Vlad
;
Sands, Sean
;
Rosengren, Sara
;
Campbell, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209573
Saved in:
3
Now what? : evaluating the sales effects of introducing an online store
Hernant, Mikael
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 305-313
Persistent link: https://www.econbiz.de/10011747904
Saved in:
4
How organizational identification among retail employees is affected by advertising
Rosengren, Sara
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 204-209
Persistent link: https://www.econbiz.de/10011743255
Saved in:
5
Bridging theory and practice in an applied retail track
Lange, Frederik
;
Rosengren, Sara
;
Colliander, Jonas
; …
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011868399
Saved in:
6
Towards a better understanding of sustainability gaps in retail organizations
Blom, Angelica
;
Rosengren, Sara
;
Perzon, Jennie
- In:
The international review of retail, distribution and …
33
(
2023
)
5
,
pp. 539-557
Persistent link: https://www.econbiz.de/10014558960
Saved in:
7
From customer experience to human experience : uses of systematized and non-systematized knowledge
Roggeveen, Anne L.
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013364457
Saved in:
8
The role of bonuses in loyalty programs : a literature review
Hagström, Marcus
;
Rosengren, Sara
;
Hagberg, Johan
-
2022
Persistent link: https://www.econbiz.de/10013368759
Saved in:
9
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
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