Similar Search Results

Canoy, Marcel; van Ours, Jan C.; van der Ploeg, Frederick - In: Handbook of the economics of art and culture : volume 1, (pp. 721-761). 2006

This chapter analyses the tensions between books and book markets as expressions of culture and books as products in … is not a good idea to harmonise European book policies. Our analysis suggests that the book market seems quite able to … invent solutions to specific problems of the book trade and that, apart from promoting reading, there is little need for …

Persistent link: https://www.econbiz.de/10014023808

Price matching in online retail

Bottasso, Anna; Robbiano, Simone; Marocco, Paolo - 2023

Matching Guarantees (PMGs) policies on prices. By applying aDifference-in-Differences approach,we find that prices of the …

Persistent link: https://www.econbiz.de/10014435142

An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140

Persistent link: https://www.econbiz.de/10012484043

Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis

Jiang, Pingjun - In: International journal of electronic business 14 (2018) 3, pp. 273-292

Persistent link: https://www.econbiz.de/10011989711

Creating effective online customer experiences

Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119

Persistent link: https://www.econbiz.de/10012175912

Sustainable development of e-commerce in the post-COVID times : a mixed-methods analysis of pestle factors

Dima, Adriana; Radu, Elena; Dobrotă, Ecaterina Milica; … - In: Amfiteatru economic : an economic and business research … 25 (2023), pp. 1095-1114

E-commerce represents an essential part of modern business, with a significant growth in recent years. Recent events, such as the COVID-19 pandemic, have led to a surge in online shopping and a rapid shift towards e-commerce, creating a new normal in the retail industry. To succeed in this...

Persistent link: https://www.econbiz.de/10014464448