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The role of service-dominant logic strategic orientations in driving customer engagement in online retailing
Katsifaraki, Georgia D.; Theodosiou, Marios - In: Journal of interactive marketing 59 (2024) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10014583046
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Can brick-and-mortar retailers successfully become multichannel retailers?
Agnihotri, Arpita - In: Journal of marketing channels : ... distribution … 22 (2015) 1, pp. 62-73
Persistent link: https://www.econbiz.de/10010503347
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FirstCry : a hybrid store strategy creating big wonders!
Raju, Roshan; Bhadange, Sagar; Rakshit, Sandip - In: Asian journal of management cases 18 (2021) 2, pp. 160-168
Persistent link: https://www.econbiz.de/10012624179
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Success of firm strategies in e-commerce
Hackl, Franz; Hölzl-Leitner, Michael; Winter-Ebmer, Rudolf - 2018
The choice of an appropriate e-commerce strategy is crucial for the survival of online stores in B2C e-commerce business. We use a comprehensive data set from the Austrian price search engine geizhals.at to identify successful e-commerce strategies. An e-commerce strategy is a set of choices...
Persistent link: https://www.econbiz.de/10011899158
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Retail 2.0 : the coming up of a new era for retail business in the 21st century
Porfírio, José António; Ganhão, Luís - In: E-business issues, challenges and opportunities for …, (pp. 268-290). 2011
Persistent link: https://www.econbiz.de/10008746807
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Exploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector
Doherty, Neil F.; Ellis-Chadwick, Fiona - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1246-1262
Persistent link: https://www.econbiz.de/10009525796
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Internet retail operations : integrating theory and practice for managers
Laseter, Timothy M.; Rabinovich, Elliot - 2012
Persistent link: https://www.econbiz.de/10009310029
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E-Commerce-Strategien von Familienunternehmen : Erfolgs- und Risikopotenziale
Leberling, Alexander - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009517836
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Business model transformation in moving to a cross-channel retail strategy : a case study
Cao, Lanlan - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 69-95
Persistent link: https://www.econbiz.de/10010391420
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A theoretical framework for the logistics strategies of B2C e-commerce retailers based on current trends in the industry
Straubert, Christian - In: International journal of shipping and transport … 14 (2022) 1/2, pp. 78-93
Persistent link: https://www.econbiz.de/10012990518