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Augmented Reality and Virtual Reality : Empowering Human, Place and Business

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This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers...

Persistent link: https://www.econbiz.de/10012396528

Augmented reality and virtual reality : empowering human, place and business

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A comparison of brand loyalty and store loyalty

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Competition and customer relationship in the retail credit markets

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Customer Touchpoints im stationären Einzelhandel– Potenzial von Pervasive Computing

Mennenöh, Julian; Kristes, Stefanie; Alt, Florian; … - Universität <Essen> / Lehrstuhl für … - 2010

Je mehr individuelle Leistungen die Kunden verlangen, desto mehr Informationen benötigen die Anbieter.Während die Händler im Distanzgeschäft über personalisierte Daten ihrer Kunden und vor allem im Online-Shop über Bewegungsdaten verfügen, hat der stationäre Einzelhandel noch erhebliche...

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The king is naked : discovering that frequent customers may not be your best friend

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Customer loyalty card programmes and its interaction with support technology in the retail industry

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B2C-Factoring für Händler : mehr Wachstum und weniger Risiko ; zusätzliche Liquidität und Planungssicherheit

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Cross-buying in retailing: drivers and consequences

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Kundeninteraktion über mobile Services im Handel

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