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The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.; Ma, Yu; Grewal, Dhruv - In: Journal of marketing research : JMR 55 (2018) 2, pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
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Omnichannel battle between Amazon and Walmart : is the focus on delivery the best strategy?
Jindal, Rupinder P.; Gauri, Dinesh Kumar; Li, Wanyu; Ma, Yu - In: Journal of business research : JBR 122 (2021), pp. 270-280
Persistent link: https://www.econbiz.de/10012420402
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The future of private labels : towards a smart private label strategy
Gielens, Katrijn; Ma, Yu; Namin, Aidin; Sethuraman, Raj; … - In: Journal of retailing 97 (2021) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
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Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar; Martos-Partal, Mercedes - In: Journal of business economics and management 15 (2014) 5, pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
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Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes; González-Benito, Óscar - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
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Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar; Martos-Partal, Mercedes; … - In: Psychology & marketing 31 (2014) 2, pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
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Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar; Martos-Partal, Mercedes - 2010
Persistent link: https://www.econbiz.de/10010422529
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Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes; González-Benito, Oscar; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
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The effects of store brand loyalty on store loyalty : evidence from the Spanish market
Martos-Partal, Mercedes; González-Benito, Oscar - In: The international review of retail, distribution and … 19 (2009) 3, pp. 273-288
Persistent link: https://www.econbiz.de/10003904688
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Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta; Martos-Partal, Mercedes - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648978