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~subject:"Einzelhandelsbetrieb"
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Einzelhandelsbetrieb
Einzelhandel
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Retail trade
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Einzelhandelsbetriebslehre
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Marketing
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Retail management
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Handelsmanagement
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Marketingmanagement
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Product safety
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Produktsicherheit
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Beziehungsmarketing
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Business strategy
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Complaining behavior
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Customer dissatisfaction
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Distribution channel
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Entry barriers
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Fighter brand
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Fighting brand
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Good-enough products
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Low-cost competition
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Marktforschung
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Product liability
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Relationship marketing
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Service failures
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Service recovery programs
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Berman, Barry
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Evans, Joel R.
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Retail management : a strategic approach
Berman, Barry
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Evans, Joel R.
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1979
Persistent link: https://www.econbiz.de/10000077563
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Retail management : a strategic approach
Berman, Barry
;
Evans, Joel R.
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2013
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12. ed., international ed.
Persistent link: https://www.econbiz.de/10009632648
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