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~subject:"Elaboration likelihood model"
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Elaboration likelihood model
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Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions
Xiang, Diandian
;
Zhang, Leinan
;
Qiuyan, Tao
;
Wang, Yonggui
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1046-1063
Persistent link: https://www.econbiz.de/10012153434
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The impact of place-of-origin on price premium for agricultural products : empirical evidence from Taobao.com
Li, Xia
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 561-584
Persistent link: https://www.econbiz.de/10013263084
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