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Elderly people
Consumer behaviour
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ECONIS (ZBW)
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Retailers' offerings and elderly consumers' need : do retailers understand the elderly?
Lumpkin, James R.
;
Hite, Robert E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003579043
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2
Direct marketing, direct selling, and the mature consumer
Lumpkin, James R.
;
Caballero, Marjorie J.
;
Chonko, …
-
1989
Persistent link: https://www.econbiz.de/10013543853
Saved in:
3
Flipping the script : consumers' propensity for self-medication
Rajamma, Rajasree K.
;
Paswan, Audhesh K.
;
Pelton, Lou E.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 448-462
Persistent link: https://www.econbiz.de/10012607670
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