Flipping the script : consumers' propensity for self-medication
Year of publication: |
2021
|
---|---|
Authors: | Rajamma, Rajasree K. ; Paswan, Audhesh K. ; Pelton, Lou E. |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 4, p. 448-462
|
Subject: | Persönlichkeitspsychologie | Personality psychology | Kompetenz | Competence | Gesundheitsversorgung | Health care | Ältere Menschen | Elderly people | Generation Y | USA | United States |
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