Wu, Jih-Hwa; Wu, Chih-Wen; Lee, Chin-Tarn; Lee, Hsiao-Jung - In: Journal of Business Research 68 (2015) 4, pp. 829-833
This study examines the antecedents of purchase intention and the relation between purchase intention and image, risk, value, and perceived usefulness in the electric motorcycle market. The paper investigates a number of important questions concerning how image, risk, value, and perceived...
