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To jeep or not to keep : effects of online customer reviews on product returns
Minnema, Alec; Bijmolt, H. A.; Gensler, Sonja; Wiesel, … - In: Journal of retailing 92 (2016) 3, pp. 253-267
Persistent link: https://www.econbiz.de/10011566694
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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Channel power in multi-channel environments
Gensler, Sonja (contributor); Dekimpe, Marnik G. (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103638
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Kundenintegration durch Online World-of-Mouth : Fallbeispiele aus der Medienbranche
Radic, Dubravko; Posselt, Thorsten; Spitzer, Sarah - In: Kundenintegration : Forum Dienstleistungsmanagement, (pp. 453-470). 2009
Persistent link: https://www.econbiz.de/10003808737
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Incentives for sales agents after the advent of the internet
Pfeil, Christian M.; Posselt, Thorsten; Maschke, Nils - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10003666104
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Entlohnung von Vertriebsagenten bei Einführung des Internets als Vertriebsweg
Maschke, Nils; Pfeil, Christian; Posselt, Thorsten - In: Handbuch Multi-Channel-Marketing, (pp. 515-531). 2007
Persistent link: https://www.econbiz.de/10003435131