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Online shopping behavior is the most preferred shopping method for modern society, especially Generation Y who are always connected to the internet and technology in every aspect of life. Young consumers prefer online shopping because of its convenience, lower price, many choices, time saving,...
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This study aims to determine how lifestyle, price, and convenience influence purchasing decisions. The study was … variables affect the dependent variable. lifestyle variable X1 which is processed using SPSS results in the coefficient table t …-test shows that the X1 lifestyle variable has a significance value of 0.006 <0.05 and t-count> t-table 2.835> 1.66 with a level …
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