Despite the significant growth of e-commerce in recent years, especially in the business-to-consumer (B2C) online retail sector, its positive and negative environmental implications are unclear from previous research. To understand the environmental impacts of e-commerce, two conceptual models...

This study analyzes the preferences and perceptions of consumers in e-marketplaces to design and guide sustainable business models based on economic, social, environmental, and technological dimensions. The results are based on a sample of 387 respondents to analyze the main reasons and benefits...