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Relationship marketing and information and communication technologies analysis of retail travel agencies

Suárez Álvarez, Leticia; Díaz Martín, Ana María; … - In: Journal of travel research : a quarterly publication of … 45 (2007) 4, pp. 453-463

Persistent link: https://www.econbiz.de/10003492278

When the winner takes it all : online campaign factors influencing the success of donation-based crowdfunding for charitable causes

Salido-Andres, Noelia; Rey-Garcia, Marta; … - In: International review on public and non-profit marketing 19 (2022) 4, pp. 763-780

Persistent link: https://www.econbiz.de/10013483798

How to manage the online experience concerning transactional and experimental customers: case of e-fashion sector

Castro-Lopez, Adrian; Vázquez Casielles, Rodolfo; … - In: Journal of business economics and management 20 (2019) 3, pp. 595-617

The online fashion and textile sector is growing in recent years, becoming one of the online sectors with the highest volume of business. However, the bibliography on e-service quality and its consequences in this sector has been underdeveloped in the last years. This paper presents a model that...

Persistent link: https://www.econbiz.de/10012175766