Relationship marketing and information and communication technologies analysis of retail travel agencies
Leticia Suárez Álvarez, Ana María Díaz Martín, and Rodolfo Vázquez Casielles
| Year of publication: |
2007
|
|---|---|
| Authors: | Suárez Álvarez, Leticia ; Díaz Martín, Ana María ; Vázquez Casielles, Rodolfo |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 45.2007, 4, p. 453-463
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| Subject: | Reisevermittler | Travel agency | Beziehungsmarketing | Relationship marketing | Informationstechnik | Information technology | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003492278