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New economy expression : redefining marketing in the multichannel age
Mercer, David - 2001
Persistent link: https://www.econbiz.de/10004719214
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Marketing strategies for the new economy
Tvede, Lars; Ohnemus, Peter - 2001 - Reprint.
Persistent link: https://www.econbiz.de/10004731644
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Digital Business : Strategien, Geschäftsmodelle und Technologien
Wirtz, Bernd W. - 2024 - 8., überarbeitete und erweiterte Aufage
, digitale Organisation und digitales Marketing -- Ausblick. … Chair in Management, Claremont Graduate University „In his book ‘Digital Business’, Bernd Wirtz addresses the anatomy of …
Persistent link: https://www.econbiz.de/10014505164
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Starting an online business all-in-one for dummies : [11 books in 1]
Belew, Shannon; Elad, Joel - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10004935546
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Mastering e-business
Grefen, Paul - 2010
Persistent link: https://www.econbiz.de/10004957588
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Electronic Marketing
Drees, Norbert (contributor) - 2010
Persistent link: https://www.econbiz.de/10008841384
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Organizations and social networking : utilizing social media to engage consumers
Li, Eldon Yu-zen (contributor) - 2013
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
Persistent link: https://www.econbiz.de/10009753394
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The end of shops : social buying and the battle for the customer
Molenaar, Cor - 2013
Persistent link: https://www.econbiz.de/10009743562
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Strategies in E-Business : Positioning and Social Networking in Online Markets
Gil-Pechuán, Ignacio - 2014
, organization design, process and human resource management, and e-business practices on developing successful social networking …
Persistent link: https://www.econbiz.de/10014016988
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Social goes Mobile - Kunden gezielt erreichen : Mobile Marketing in Sozialen Netzwerken
Scholz, Heike (ed.) - 2017 - 2. Aufl. 2017
Märkte, Strategie, Recht -- Plattformen, Inhalte, Services -- Management, Marketing, Controlling. …, Recht - Plattformen, Inhalte, Services - Management, Marketing, Controlling Die Herausgeberin Heike Scholz ist Gründerin des …-Media-Aktivitäten optimal und punktgenau gestalten wollen: von rechtlichen Basics über Messenger Marketing und Live Streaming bis hin zu …
Persistent link: https://www.econbiz.de/10014019282