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Finding the right words : the influence of keyword characteristics on performance of paid search campaigns

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Analyzing and Influencing Search Engine Results : Business and Technology Impacts on Web Information Retrieval

Lieberam-Schmidt, Sönke - 2010

The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible...

Persistent link: https://www.econbiz.de/10013522874

Online market research : cost-effective searching of the Internet and online databases

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Evaluating product search and recommender systems for E-commerce environments

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A product retrieval system robust to subjective queries

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Ontology mapping between heterogeneous product taxonomies in an electronic commerce environment

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Semantic matchmaking of web resources with local closed-world reasoning

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A nonmonotonic approach to semantic matchmaking and request refinement in e-marketplaces

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An algorithm to use feedback on viewed documents to improve Web query : enabling nai͏̈ve searchers to search Web smartly

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