Online market research : cost-effective searching of the Internet and online databases
John F. Lescher
| Year of publication: |
1995 ; 1. printing
|
|---|---|
| Authors: | Lescher, John F. |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Internet | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Datenbank | Database | Marktforschung | Market research | Online-Handel | Online retailing | Marketingforschung | Online-Recherche |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 269 S graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-201-48929-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000543867