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We-Commerce : Evidence on a New Virtual Commerce Platform
Klein, Andreas - 2011
networks and using consumers as marketing assets, marketers can enhance sales volumes, save marketing spending, and increase … profits. This paper (1) provides an overview of grouping phenomena in marketing. It then (2) points out different platforms of …
Persistent link: https://www.econbiz.de/10013123242
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Internet-Based Customer Portfolio Building
Doligalski, Tymoteusz - 2012
for the company, which underlines the need to create values for shareholders based on marketing activities …
Persistent link: https://www.econbiz.de/10013104059
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An Overview of Evolution of E-Marketing in India and Consumers Perception Towards E-Marketing
Rehman, Anis ur - 2017
a new technology in the communication media, which is even now relatively untapped for business purposes.E-Marketing can … be easily defined as “Achieving marketing objectives through applying digital technologies”. In the present work an … effort is made to access the potential of Internet Marketing in India in consonance with the various environmental factors …
Persistent link: https://www.econbiz.de/10012958218
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Brand Image, Perceived Quality, Ease Of Use, Trust, Price, Service Quality On Customer Satisfaction And Purchase Intention Of Blibli Website With Digital Technology As Dummy Variab...
Djakasaputra, Arifin; Pramono, Rudy; Hulu, Edison - 2021
The purpose of this study is to analyze whether ease of use has a significant effect on customer satisfaction, to analyze whether trust has a significant effect on customer satisfaction, to analyze whether service quality has a significant effect on customer satisfaction, to analyze whether...
Persistent link: https://www.econbiz.de/10013221345
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The Impact of Consumers’ Satisfaction and Repurchase Intention on E-Commerce Platform : A Case Study of The Top Three E-Commerce in Bangkok
Khanijoh, Chonthicha; Nuangjamnong, Chompu; Dowpiset, … - 2022
This study is proposed to determine factors impacting Consumers’ Satisfaction and Repurchase Intention on the E-commerce Platform in Bangkok, Thailand. The objectives of this research also to determine the impact of consumers’ satisfaction on repurchase intention, the impact of different...
Persistent link: https://www.econbiz.de/10013290393
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The Influence of Online Review on Consumers' Purchase Intention
Aditya, Anindita R. - 2020
Objective - The development of cafe businesses in Indonesia has recently increased, making the level of competition become tighter. This is what makes cafe business able to maintain the loyalty of the customer, due to consumers' tending to try new things or places. In this context, research was...
Persistent link: https://www.econbiz.de/10012847556
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An Analysis of E-Commerce : E-Risk, Global Trade, and Cybercrime
Smith, Katherine Taken - 2014
E-commerce is extensively used in all types of business, including manufacturing companies, retail stores, and service firms. This paper reviews prior research, examines the origins of e-commerce, identifies e-risks, describes retail trade on the Internet, defines virtual business, identifies...
Persistent link: https://www.econbiz.de/10014212061
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The Role of Technology in E-Satisfactions and E-Loyalty Case Study : Online Bookstores in Indonesia
Dwijayanto, Noor; Adiwijaya, Karto - 2016
This study discusses the influence of technology acceptance factors, website service quality, and specific holdup cost, towards Indonesian online bookstores’ customers e-satisfaction and e-loyalty. Data processed by using Structural Equation Modeling (SEM) in LISREL 8.51 program and SPSS 17....
Persistent link: https://www.econbiz.de/10014162841
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The Online Users’ Perceptions toward Electronic Government Services
Camilleri, Mark Anthony - 2019
Purpose: This research examines the individuals’ perceived usefulness and ease of use of the government’s electronic services (e-government). It also explores the effect of the social influences as well as of the facilitating conditions on the individuals’ intentions to use the...
Persistent link: https://www.econbiz.de/10014032572
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The Affecting Factors of the Online Shopping Behavior of Agricultural Products in Inner Mongolia on e-Commerce - A Case Study of the Douyin Platform
Liu, Hongyu; Dowpiset, Kitikorn; Nuangjamnong, Chompu - 2023
Purpose: This study examines the factors affecting the online shopping behavior of agricultural products in inner Mongolia on e-Commerce - a case study of the Douyin platform. The dependent variable is agricultural products of characteristics purchases, while independent variables are perceived...
Persistent link: https://www.econbiz.de/10014344674