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Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon; Chow, T. Edwin - In: Industrial marketing management : the international … 93 (2021), pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services
Suh, Taewon; Kang, Seok; Kemp, Elyria A. - In: Electronic commerce research 20 (2020) 2, pp. 361-379
Persistent link: https://www.econbiz.de/10012224098
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Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
Suh, Taewon; Lee, Sang Bong - In: Electronic commerce research 23 (2023) 3, pp. 1591-1619
Persistent link: https://www.econbiz.de/10014383098
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Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang; Allen, B. J.; Gretz, Richard T.; Houston, … - In: Journal of marketing 86 (2022) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
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The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III; Jong, Ad de; Eggert, Andreas; … - In: Journal of service research 23 (2020) 4, pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
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Commentary: marketing and the sharing economy : digital economy and emerging market challenges
Chen, Yubo; Wang, Liantao - In: Journal of marketing 83 (2019) 5, pp. 28-31
Persistent link: https://www.econbiz.de/10012176095