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A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.; Lee, Crystal T.; Huang, Hsiao-Ting; … - In: International journal of retail and distribution management 50 (2022) 1, pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
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The impact of mobile app adoption on physical and online channels
Lim, Boram; Xie, Ying; Haruvy, Ernan - In: Journal of retailing 98 (2022) 3, pp. 453-470
Persistent link: https://www.econbiz.de/10013426737
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Location-based services and consumer search on the mobile internet
Daurer, Stephan - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010423630
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SoLoMo - Always-on im Handel : Die soziale, lokale und mobile Zukunft des Shopping
Heinemann, Gerrit - 2015 - 2., überarb. Aufl. 2015
Always-on und Always-in-Touch – das neue Kaufverhalten -- Social Commerce als Basisfaktor Nr. 1 des SoLoMo -- Location Based Services als Basisfaktor Nr. 2 des SoLoMo -- Mobile Commerce als Basisfaktor Nr. 3 des SoLoMo -- Empirische Studie von kaufDA – Status und Potenziale von Location...
Persistent link: https://www.econbiz.de/10014020187
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SoLoMo - Always-on im Handel : die soziale, lokale und mobile Zukunft des Shopping
Heinemann, Gerrit; Gaiser, Christian W. - 2015 - 2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014010033
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Handbuch Praxis Mobiles Internet : Analysen - Konzepte - Best Practice
Sexauer, Hagen J. (ed.); Albert, Melinda (contributor) - 2015
Persistent link: https://www.econbiz.de/10014009719
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Agency selling or reselling? : channel structures in electronic retailing
Abhishek, Vibhanshu; Jerath, Kinshuk; Zhang, Z. John - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2259-2280
Persistent link: https://www.econbiz.de/10011539507
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Portfolio of online distribution channels across mid-market hotels : an evaluative review
Pal, Sudipta Kumar; Mishra, Pallabi - In: Enlightening tourism : ET ; a pathmaking journal 7 (2017) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10011786215
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Targeting High-Value Customers : the Key to Profitability in Multichannel Retailing
Stanger, Peter; Abdelmessih, Nina - Boston Consulting Group - 2001
Developed from a joint research effort between BCG and Harris Interactive, this report highlights the importance of focusing on the most recent, most frequent, and highest-spending customers.
Persistent link: https://www.econbiz.de/10005845357