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In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
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Do salespeople's online profile pictures predict the number of online reviews? : effect of a babyface
Yim, Alexis; Price, Bradley; Agnihotri, Raj; Cui, Annie Peng - In: European journal of marketing 57 (2023) 7, pp. 1886-1911
Persistent link: https://www.econbiz.de/10014342177
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Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj; Kalra, Ashish; Chen, Haozhe; Daugherty, … - In: Journal of business logistics 43 (2022) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
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Name-Your-Own-Price seller's information revelation strategy with the presence of list-price channel
Wang, Tuo; Hu, Michael Y.; Hao, Andy Wei - In: Electronic markets : the international journal on … 20 (2010) 2, pp. 119-129
Persistent link: https://www.econbiz.de/10003977232
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Effects of price recommendations in name-your-own-price auctions
Gwebu, Kholekile L.; Wang, Jing; Hao, Andrew Wei; Hu, … - In: Journal of electronic commerce research : JECR 12 (2011) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10009295572