The changing landscape of product management
Raj Agnihotri; Michael Y. Hu
Year of publication: |
2009
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Authors: | Agnihotri, Raj ; Hu, Michael Y. |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 9.2009, 4, p. 275-288
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