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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
15
Konsumentenverhalten
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USA
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United States
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Hispanics
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Hispano-Amerikaner
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Einzelhandel
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Online retailing
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Internet marketing
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Online-Marketing
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Beziehungsmarketing
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Brand image
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E-commerce
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Markenimage
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Relationship marketing
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Advertising effects
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Brand
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Brand evangelism
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Brand identification
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Brand management
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Brand trust
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Consumer attitudes
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Becerra, Enrique P.
3
Badrinarayanan, Vishag
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Korgaonkar, Pradeep K.
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Madhavaram, Sreedhar
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International journal of electronic marketing and retailing : IJEMR
1
Journal of electronic commerce research : JECR
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Hispanics' information search and patronage intentions online
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10003886470
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2
The effect of price and trust beliefs on online evaluations
Becerra, Enrique P.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10003863787
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3
Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
Badrinarayanan, Vishag
;
Becerra, Enrique P.
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1013-1020
Persistent link: https://www.econbiz.de/10010437685
Saved in:
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