Hispanics' information search and patronage intentions online
Year of publication: |
2009
|
---|---|
Authors: | Becerra, Enrique P. ; Korgaonkar, Pradeep K. |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 10.2009, 2, p. 76-93
|
Subject: | Konsumentenverhalten | Consumer behaviour | Hispano-Amerikaner | Hispanics | Informationsverhalten | Information behaviour | Patronage | Clientelism | Electronic Commerce | E-commerce | Strukturgleichungsmodell | Structural equation model | USA | United States |
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