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The Online Users’ Perceptions toward Electronic Government Services
Camilleri, Mark Anthony - 2019
Purpose: This research examines the individuals’ perceived usefulness and ease of use of the government’s electronic services (e-government). It also explores the effect of the social influences as well as of the facilitating conditions on the individuals’ intentions to use the...
Persistent link: https://www.econbiz.de/10014032572
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Critical success factors for online-shops of drugstores : information systems and marketing requirements for webshops offering fast-moving consumer goods and a webshop evaluation o...
Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 17-25
success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …
Persistent link: https://www.econbiz.de/10010423965
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"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018
The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...
Persistent link: https://www.econbiz.de/10011891856
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The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, it Structure and Their Interrelations
Strebinger, Andreas - 2018
commerce on organisational structure, brand architecture, and IT structure. The results of a survey among 49 Chief Marketing … enhance the dependence of the marketing-related IT structure on changes in brand architecture …
Persistent link: https://www.econbiz.de/10012746696
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Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu - In: Journal of internet commerce 20 (2021) 3, pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
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Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Managing brands in the platform economy : an integrated perspective
Schumacher, Martin - 2021
Persistent link: https://www.econbiz.de/10012671307
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Digital Darwinism : Branding and Business Models in Jeopardy
Kreutzer, Ralf T. - 2015
Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in … Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service …
Persistent link: https://www.econbiz.de/10014021163
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Digitaler Darwinismus : Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
Kreutzer, Ralf T. - 2016 - 2. Aufl. 2016
Informations-Revolution Wie Marketing zum ROI-Treiber im Unternehmen wird Vertrauen – die neue Währung in Marketing und Management … Social CRM – die neuen Spielregeln in der Kundenführung Warum sich Marketing zum Service und das Internet zum „Internet of … ist heute Professor für Marketing an der Hochschule für Wirtschaft und Recht, Berlin. Er berät nationale und …
Persistent link: https://www.econbiz.de/10014277654