Business to business digital content marketing : marketers' perceptions of best practice
Geraint Holliman and Jennifer Rowley
| Year of publication: |
2014
|
|---|---|
| Authors: | Holliman, Geraint ; Rowley, Jennifer |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 4, p. 269-293
|
| Subject: | Internet marketing | Value | Brand | B2B marketing | Metrics | Social media marketing | Online-Marketing | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Social Web | Social web | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Electronic Commerce | E-commerce | Marketing | Internet | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433948