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Distinction and status production on user-generated content platforms : using Bourdieu's theory of cultural production to understand social dynamics in online fields

Levina, Natalia; Arriaga, Manuel - In: Information systems research : ISR 25 (2014) 3, pp. 468-488

Persistent link: https://www.econbiz.de/10010469118

Worüber reden die Kunden? : ein modelbasierter Ansatz für die Analyse von Kundenmeinungen in Microblogs

Schieber, Andreas; Sommer, Stefan; Heinrich, Kai; … - In: Virtual enterprises, communities & social networks : …, (pp. 25-34). 2011

Persistent link: https://www.econbiz.de/10009519881

Innovative perspective of marketing engagement : enhancing users' loyalty in social media through blogging

Sajjad, Muhammad; Zaman, Umer - In: Journal of open innovation : technology, market, and … 6 (2020) 3/93, pp. 1-17

The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement...

Persistent link: https://www.econbiz.de/10012297290