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The effect of stereotypical music on the customer selection of wine in an online environment

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Enriching product exposure in e-commerce through a hedonistic and utilitarian cue

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investigate how the placement of elements related to wine consumption, such as a 'Glass', and the representation of the product …With the projected growth in the global wine market, the ongoing impact of the COVID-19 pandemic, and the increasing … research has shed light on the potential of online sales platforms for wineries and the role of wine bottle labels in …

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