Label design of wines sold online : effects of perceived authenticity on purchase intentions
Year of publication: |
2020
|
---|---|
Authors: | Pelet, Jean-Eric ; Durrieu, François ; Lick, Erhard |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-12
|
Subject: | Authenticity | Colors | e-Commerce | Icons | Pleasure | Semiotics | Visual complexity | Wine labels | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Warenkennzeichnung | Product labelling | Weinbau | Wine industry | Markenimage | Brand image |
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