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The new age e-enterprise : Internet-based collaboration, innovation, and co-creation

Ahuja, Vandana - In: Organizations and social networking : utilizing social …, (pp. 313-326). 2013

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Development of an optimal solution for digital marketing variables in an online tool

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Segmenting online consumers using K-means cluster analysis

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Determinants of MSA adoption intentions and usage behaviour of internet savvy and younger consumers : insights from an emerging market

Chadha, Priyanka; Gera, Rajat; Ahuja, Vandana - In: International journal of electronic business : IJEB 17 (2022) 1, pp. 87-107

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Managing social media practices in the digital economy

Alavi, Shirin (ed.); Ahuja, Vandana (ed.) - 2020

""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--

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Mobile app usage and adoption : a literature review

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Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms

Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425

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Effective web management for B2C E-commerce in India

Jain, Neha; Ahuja, Vandana; Medury, Yajulu - In: Metamorphosis : a journal of management research 12 (2013) 1, pp. 65-78

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An empirical segmentation of users of mobile banking apps

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