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Price comparison websites, where consumers can compare prices at a search cost that is close to zero, have become increasingly common around the world. Using daily information on prices, click-throughs, and the number of retailers for a sample of consumer electronics and durable goods over a...
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preferences. Retailers are increasingly competing in both price and variety. The question arises: how do product assortments … affect retailers' prices? Larger assortments may be attractive for consumers who derive utility from variety or search for …
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