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Influencer-Marketing : Strategie, Briefing, Monitoring

Funke, Sven-Oliver - 2019 - 1. Auflage

Persistent link: https://www.econbiz.de/10011893433

Culturally customizing websites for US Hispanic online consumers

Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234

Persistent link: https://www.econbiz.de/10003742666

Online travel purchase behavior of generational cohorts : a longitudinal study

Beldona, Srikanth; Nusair, Khaldoon; DeMicco, Frederick J. - In: Journal of hospitality marketing & management 18 (2009) 4, pp. 406-420

Persistent link: https://www.econbiz.de/10003862058

A comparison of the characteristics of eBay consumers and eBay nonconsumers

Black, Gregory S. - In: Journal of direct, data and digital marketing practice … 9 (2007/08) 1, pp. 16-29

Persistent link: https://www.econbiz.de/10003519335

Intercultural consumer classifications in e-commerce

Bauer, Hans H.; Neumann, Marcus M.; Huber, Frank - In: Classification - the ubiquitous challenge : proceedings …, (pp. 561-568). 2005

Persistent link: https://www.econbiz.de/10003569653

Customer segmentation based on buying and returning behaviour

Hjort, Klas; Lantz, Björn; Ericsson, Dag; Gattorna, John - In: International journal of physical distribution & … 43 (2013) 10, pp. 852-865

Persistent link: https://www.econbiz.de/10010204783

How online consumer segments differ in long-term marketing effectiveness

Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284

Persistent link: https://www.econbiz.de/10010470964

A psychographic approach to segmenting the electronic shopper

Vijayasarathy, Leo R. - In: The social and cognitive impacts of e-commerce on …, (pp. 90-118). 2004

Persistent link: https://www.econbiz.de/10002107924

The impact of targeting technologies and consumer multi homing on digital platform competition

Evensen, Charlotte Bjørnhaug; Haugen, Atle - 2021

Persistent link: https://www.econbiz.de/10012627857

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

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